When he first logged on, the character creator was the first part that popped up, naturally. He'd never really been interested in creating characters in previous games and so he decided to randomize until he saw an option he liked. Then he got to the screen where you have to take a picture of the character and was amazed by the level of detail in facial expression. After a "Wow," he was back to the previous screen, making sure his character was done exactly how he wanted. Hooked already.
Once he got in game, I directed him towards the tutorial missions. He's generally been PvE focused in other games, and I told him that it would be a great way to learn general controls. Its pretty funny watching him buzz around in a Velator doing approximately 45 DPS. He's enjoying it though. He turned the graphics up to high and fell in love. I'm surprised that two things I take for granted (character creator and graphics) were two big selling points for him as a new player. As a side note, the one thing he hasn't liked so far is the general UI. Fair point.
I have to say, its been an experience for me so far, and I can't imagine what he's thinking. Questions like how do I warp and how do I train a skill are beyond foreign to me, but that's the level he's at. I think my biggest problem is trying to get him involved in too much. I want to get him set up with EFT/PyFa, Evemon and iPhone apps. I want to get him into Pvp. Its a bit frustrating for me because he's just not ready yet. Hopefully he can get it relatively figured out soon and I can take him out on a roam or at least point him in the right direction. Regardless, it could be a lot of fun having some more RL friends get hooked on Eve. Let's hope CCP's work on the NPE works like a charm this time.